When a Managing Director Missed a Platform Deal: Ava's Story

https://www.scribd.com/document/997582285/How-a-3-8M-ARR-B2B-SaaS-Prepared-for-the-2026-Data-Shift-by-Choosing-a-Relationship-Database-Over-a-Full-CRM-220586

When relationship data lives in partner inboxes: Ava's story Ava had been a front-line deal partner at a mid-market private equity firm for 12 years. She knew the industry, the founders, and the niche sectors her firm targeted