Treat ecommerce marketing as one connected system, not a stack of campaigns....

https://oscar-wiki.win/index.php/What_Does_%E2%80%9CSpecialist_Support%E2%80%9D_Actually_Do_for_Ecommerce_Growth%3F

Treat ecommerce marketing as one connected system, not a stack of campaigns. See how to link acquisition, conversion, and retention, track CAC alongside AOV and repeat purchase rate, and use WhatsApp or Slack connections to keep teams aligned.