This article shows how ecommerce marketing works best as a connected system,...

https://travissinsightfulthoughtss.theglensecret.com/how-to-calculate-customer-lifetime-value-for-a-small-online-store

This article shows how ecommerce marketing works best as a connected system, not a stack of separate campaigns. It connects acquisition, conversion, and retention so teams can see how a change affects CAC, conversion rate, and repeat purchases