This article connects acquisition, conversion and retention into one ecommerce...

https://www.click-bookmark.win/ecommerce-marketing-works-best-as-a-connected-system-not-a-pile-of-campaigns

This article connects acquisition, conversion and retention into one ecommerce system. It shows how teams can track CAC, AOV and repeat purchases together—and where WhatsApp or Slack connections fit—so each marketing decision supports the next.