Set shared goals with your Google Ads agency. Check tracking before spend...

https://dibz.me/blog/how-do-i-set-shared-objectives-with-a-google-ads-agency-1288

Set shared goals with your Google Ads agency. Check tracking before spend rises. Judge leads by fit, not count. Run clear tests on ads and pages, then use the results to make the next change. This keeps spend tied to real business value and better sales.