Scaling into the EU is a headache, especially when your traffic tanks...

https://technivorz.com/what-is-the-ranking-risk-when-migrating-from-com-to-de-fr-folders/

Scaling into the EU is a headache, especially when your traffic tanks post-launch. Most brands get buried by hreflang errors that confuse Google’s crawlers across borders. I’m breaking down how to fix this by auditing your x-default tags and structure