Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop...

https://www.tumblr.com/weepingmountainzealot/815689662833262592/how-do-i-evaluate-an-agency-that-claims-they-track

Rank tracking is now a vanity metric. With AI Overviews triggering a 30% drop in click-through rates and the rise of zero-click search, you need more than just blue-link data