Online reputation management (ORM) is about reclaiming your digital narrative....

https://weekly-wiki.win/index.php/How_to_Push_Down_Negative_Results_for_Your_Personal_Brand:_A_Practical_Guide

Online reputation management (ORM) is about reclaiming your digital narrative. When negative results surface, we don't just "delete" them; we build a robust ecosystem of high-authority, positive content that outranks the noise