In digital-first procurement, your reputation is your digital storefront....

https://fun-wiki.win/index.php/The_Reputation_Reset:_How_to_Address_a_Persistent_Pattern_of_Negative_Reviews_in_B2B

In digital-first procurement, your reputation is your digital storefront. Today’s buyers don’t call references until they’ve already vetted your brand online. They check G2 and LinkedIn to see if your social proof matches your promises