Google Maps vs Other Local Listings: How to Get Listed Fast and Right

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

Getting a business profile live is not the same thing as getting it to perform. In local SEO, “listed” can mean anything from “the map pin exists” to “the right people find you for the right searches