Enterprise SEO in Europe is evolving to keep pace with AI search behaviors....

https://www.primary-bookmarks.win/relying-on-rank-tracking-is-a-losing-game-with-ai-overviews-driving-a-30-ctr

Enterprise SEO in Europe is evolving to keep pace with AI search behaviors. Zero-click results and LLM citations mean traditional ranking isn’t enough. Brands need schema-first content to feed AI accurately