Canned RTD cocktails like vodka sodas are popping up right next to craft beer...
https://www.americancraftbeer.com/why-ready-to-drink-cocktails-are-showing-up-next-to-craft-beer/
Canned RTD cocktails like vodka sodas are popping up right next to craft beer on store shelves, and it makes total sense. Think about your next backyard BBQ – it’s way easier to grab a cold, ready-to-go canned cocktail than juggling mixers and bottles