Buyers don't trust marketing hype anymore. They are constantly on their phones...

https://wiki-legion.win/index.php/The_Digital_Trust_Audit:_What_Makes_a_Checkout_or_Onboarding_Flow_Feel_Sketchy%3F

Buyers don't trust marketing hype anymore. They are constantly on their phones cross-referencing every claim before they commit to a purchase. Because information is instant, they treat a lack of transparency as a major red flag