AI search is a moving target. You’re fighting non-deterministic answers and...

https://technivorz.com/the-quiet-race-among-european-seo-firms-to-build-their-own-ai/

AI search is a moving target. You’re fighting non-deterministic answers and intense geo variability, which makes standard rank tracking obsolete. Off-the-shelf tools can't keep up, so teams are building custom stacks