1. Look, we've been doubling down on video content this year, and while views are up 60%, I'm still scratching my head on how to tie that directly to sales conversions. Anyone cracked the code on ROI tracking beyond basic clicks?

https://highstylife.com/what-australian-b2b-leaders-lose-when-they-treat-video-as-optional/

1. Look, we've been doubling down on video content this year, and while views are up 60%, I'm still scratching my head on how to tie that directly to sales conversions. Anyone cracked the code on ROI tracking beyond basic clicks? 2