1. Look, we’ve been doubling down on video ads for six months now, and our CTR jumped from 1.1% to 3.4%. But here’s the thing: how do you honestly measure video ROI beyond clicks? Anyone using multi-touch attribution tools that actually work?

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1. Look, we’ve been doubling down on video ads for six months now, and our CTR jumped from 1.1% to 3.4%. But here’s the thing: how do you honestly measure video ROI beyond clicks? Anyone using multi-touch attribution tools that actually work? 2